Zusammenfassung:There has always been a connection between politics and marketing. Given the numerous tactical issues that need to be resolved, applying marketing theory and practice to political campaigns is not difficult to imagine.
There has always been common ground between marketing and politics. Its not difficult to envision the application of marketing theory and practice to political campaigns given there are many tactical question to address. As for this week, the important statistics will be scarce, though speeches of various politics will be numerous. This will be interesting. Let's take a look at some of the currencies
EUR: Lagarde will show the way
This week, the head of the European Central bank Christine Lagarde will deliver comments four times. Most probably, the market will find what to react to, especially if the comments touch upon the interest rate and credit and monetary conditions. The EUR remains depressed for now but might grow if Lagarde is assuring enough.
GBP: attention to GDP
Great Britain will issue statistics of the GDP for Q1. According to preliminary information, the British economy expanded for by 0.8% q/qat the beginning of the year and by 8.7% y/y. If the revised results turn out the same as the prelim ones, the GBP will have a chance to grow.
JPY: waiting for positive news
Normally, the JPY does not react to statistics, but there are exceptions. Japan is going to present the Tankan sentiment index of large investors or Q2. The stronger the report, the more confidence it will give to the Japanese economy. This is, in turn, good for the JPY.
China: fleeing from risks is possible
China is preparing the Caixin PMI in production for June and the general PMI. The latest statistics signalled a slowdown of growth because the index had dropped below the psychologically important level of 50 points. If the decline deepens, capital markets will receive a negative signal, and maket players will be running away from risks.
AUD: retail sales will give signal
This week, Australia is publishing just one important indicator – retail sales in May. The forecast suggests a possible decline, which would be negative in the times of increasing interest rate and generally restrained view of economic perspectives. The AUD might fall.