WikiFX report: ANET AZRIELANT JOINS EUROTRADER AS HEAD OF SALES

“I‘m delighted to have joined the team at Eurotrader, especially at the start of what will be a big year for the company. Eurotrader has been on a great upward trajectory so far, and I’m very excited to be a part of it,” Azrielant told FinanceFeeds.

Anet is landing at Eurotrader after a four-year tenure in an analogous role with Capital.com, a mobile, CFD-focused brokerage firm operated by Capital Com SV Investments Limited. Before that, she spent ten months as IronFXs head of sales, based out of its office in Limassol.

Ms. Azrielant brings more than 25 years of FX industry experience coupled with a deep understanding of the retail client segment. She spent a decade at easyMarkets as VP of Sales since December 2014. In this role, Azrielant was responsible for establishing and managing the call center, which targeted client acquisition, focusing on high initial deposits.

Following her time with easyMarkets, Azrielant worked in multiple sales and trading roles including as head of sales at IronFX. Prior to that, she served for a bit more than one year as chief operating officer and head of sales at FXGlobe, where she was also in charge of the sales with the regulated retail FX broker.

In her capacity over the last 15 years, Azrielant was responsible for leading different sales teams, managing processes and performance, recruiting and training account managers, cooperating with marketing for developing and implementing new campaigns and improving the technology infrastructure through development, her Linkedin profile shows.

Founded in 2018, Eurotrader is a forex brokerage firm owned by Eurotrade Investments RGB Ltd., which is headquartered in Limassol, Cyprus, and licensed to provide online trading products and services.

Part of a rebranding process, the company acquired new domains: eurotrader.com, and eurotrader.eu for the CySEC-regulated entity. Furthermore, the broker has recently lured many industry veterans to expand its senior leadership team.

Eurotrade unveiled in August a new South African-licensed entity in a bid to expand its brokerage business in Africa, or possibly to offset the impact of sluggish economic conditions and regulatory restrictions in its core markets.

After three years in the market as a retail brokerage, the CySEC-regulated firm introduced Eurocapital, a foray into multi-asset liquidity provision intended for servicing institutional and professional clients.

Declining market volatility and lower activity in the retail business segment, as well as stricter regulations, have prompted many retail brokers to shift to the institutional side of the $6 trillion-a-day forex market.