Doo Prime Announces Rebrand to D Prime, Unveils New Identity for 2025
Abstract：Doo Prime rebrands to D Prime in 2025, revealing a refreshed logo and website aimed at improving client experience and boosting its global presence in the fintech industry.
Mauritius & Vanuatu – D Prime, the offshore FX and CFDs broker domiciled in Mauritius and Vanuatu and part of Singapore-based Doo Group, has officially unveiled its D Prime rebrand 2025, marking a strategic push to elevate its presence in the global fintech arena.
Formerly known as Doo Prime, the companys rebranding aims to strengthen connections with clients, partners, and the broader market, while enhancing transparency, innovation, and user experience.
Doo Prime New Logo Meaning
At the heart of the overhaul is the Doo Prime new logo, meaning — a design that blends legacy and symbolism.
The bold “D” represents the companys history, while the reverse quotation mark forming a “P” reflects truth, authenticity, and a commitment to keeping promises.
Chief executives explained that this element aligns with D Primes core values: “transparency, clarity, and consistency.” The introduction of Highlighter Yellow in the new visual identity reinforces this vision, symbolizing clarity, visibility, and a proactive approach to communication.
D Prime Website Features 2025
Alongside the new identity, D Prime launched a fully upgraded digital platform. Key D Prime website features for 2025 include:
- Custom 3D animations demonstrating services and products
- Live pricing widgets for real-time market updates
- Interactive tools, calculators, and localized PSP options
- UI localization for region-specific experiences
- Migration to Statamic CMS for faster, more secure updates
This upgrade aims to enhance engagement, efficiency, and accessibility for global clients.
D Prime Fintech Market Expansion Plans
Looking ahead, the broker announced D Prime fintech market expansion plans targeting emerging and strategic markets. These include:
- Leveraging AI and automation to streamline onboarding and client support
- Introducing sustainable investing solutions
- Expanding cross-platform innovations to provide greater value to partners and traders
An Offshore Legacy with Global Ambitions
Operating as a D Prime offshore FX CFDs broker in Mauritius and Vanuatu, the company continues to serve traders in the Chinese and APAC markets while tapping into Far East and MENA demand. As a unit of Doo Group, D Prime benefits from a solid international footprint, with group subsidiaries licensed in the UK and Cyprus.
With the D Prime rebrand 2025 now live, industry observers see the move as both a bold image overhaul and a clear signal of the companys growth ambitions in a competitive fintech market.
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