Last year in November, the FCA released a set of measures to boost the UK's status as a top-notch center for asset management and sustainable investment. Now, they are bringing together a group to help the industry provide guidance to consumers regarding sustainability claims made by various products. The FCA will actively observe this group, with the aim of reporting back on ways to support the advice sector in delivering excellent practices by the second half of 2024. To ensure a diverse range of perspectives, the chair of the group will select its members from both small and large industry participants within the advice sector. Additionally, the group will engage with external stakeholders throughout the process, ensuring a balanced representation of views, including those of consumers.