#Where are the post-holiday rally opportunities?Michriches# The media and entertainment industry has seen a significant shift towards streaming and digital platforms in recent years. This growth can be attributed to several factors, including advancements in technology, changing consumer preferences, and the rise of original content created specifically for these platforms. Streaming services such as Netflix, Hulu, Amazon Prime Video, and Disney+ have become increasingly popular, offering a wide range of movies, TV shows, and original content to subscribers. These platforms provide viewers with the convenience of watching their favorite content anytime, anywhere, and on any device. In addition to streaming services, social media platforms like YouTube, TikTok, and Instagram have also played a key role in the growth of digital entertainment. These platforms allow content creators to reach a global audience and engage with fans in new and innovative ways. The rise of streaming and digital platforms has had a significant impact on the traditional media and entertainment industry. Many traditional media companies have had to adapt to this shift by launching their own streaming services or partnering with existing platforms to distribute their content. Overall, the growth of streaming and digital platforms has created new opportunities for content creators and consumers alike, and is likely to continue shaping the future of the media and entertainment industry.