#Where are the post-holiday rally opportunities?Michriches# The seasonal rise in demand for online learning tools in education technology is influenced by various factors. Key periods include: 1. Start of Academic Terms: Schools and colleges often adopt new tools and platforms at the beginning of semesters, resulting in a surge in purchases and subscriptions. 2. Examination Periods: Students and educators turn to online tools for revision, test preparation, and assessment, increasing demand during these times. 3. Summer and Winter Breaks: Many learners use holidays to acquire new skills or engage in professional development, boosting the need for e-learning platforms and tools. 4. Workforce Trends: Companies encourage employees to upskill through online courses, often coinciding with fiscal year planning or employee performance reviews. 5. Global Events: Factors like pandemics or policy changes (e.g., remote work incentives) can create surges in demand, making e-learning platforms crucial for continuity.