#firstdealofthenewyearastylz# The primary purpose of data governance is to establish a structured approach to managing an organization's data assets, ensuring that they are: - Properly managed and maintained - Securely protected from unauthorized access - Accurately and consistently reported - Utilized effectively to inform business decisions and drive growth Effective data governance enables organizations to: - Improve data quality and integrity - Enhance data security and compliance with regulations - Optimize data-driven decision making - Drive business innovation and success - Reduce data-related risks and costs By implementing data governance, organizations can ensure that their data assets are trusted, reliable, and actionable, ultimately leading to better business outcomes.