Brokers and prop firms now dedicate full teams to manage their Trustpilot profiles, seeing it as essential for credibility. A single day of bad reviews can tank a firm’s TrustScore, impacting trust and conversions. Firms like eToro, AvaTrade, and Deriv actively monitor and respond to reviews, while newer firms rely on strong Trustpilot presence to build credibility fast. Amid rising fake reviews, platforms like PropFirmMatch and Forex Peace Army are emerging as trusted alternatives focused on verified trading feedback.