After 12 Years in Business, FXPRIMUS Rebrands

• The rebranding emphasizes the company's “higher speed, faster loading, and faster execution.”

• It intends to improve its digital and mobile presence by 2022.

To better show off its services and functions, FXPRIMUS, a multi-asset forex broker that has been around for 12 years, has changed its name and rebranded itself.

Despite 12 years of brand awareness, we decided it was time to refresh our brand to match our aim of providing the finest tech solutions to our customers with the quickest execution possible, an FXPRIMUS spokeswoman stated.

Furthermore, the representative said that the move was part of the broker's 2022 aim to strengthen its digital and mobile presence. “Our starting point on this journey was to revamp our client-facing front-end technology to boost visibility and user experience across all platforms, including desktop, mobile, and tablet,” he said.

A major branding revamp

FXPRIMUS is a well-known retail trading brand. Forex trading and CFDs in stocks, commodities, and cryptocurrencies are some of the services it offers, as well as trading in currency pairs.

The broker is based in Cyprus and operates in the European Union under a Cyprus Investment Firm (CIF) license. As a consequence of having a Vanuatu license, it has a wide worldwide reach.

Any time a big brokerage brand changes its name, it will have an immediate effect on the people who already use it.

According to the spokesman, the customer will notice the increased speed, faster loading, and faster execution from start to finish. From a quicker-loading website to a simple gateway and faster platform execution, whether on MT4, MT5, or Ctrader,

Furthermore, there are several short-term and long-term benefits to rebranding. The broker must consider tactics for both new and current customer bases.

“I believe we must demonstrate to our clientele that we are flexible to the times by deeds rather than words.” A term like “rapid execution” may be used by anybody who does not have the technology to back it up. As a result, we anticipate that this new vision and identity will have an immediate effect on the company, added the spokeswoman.

However, revamping a brand that has been on the market for the previous 12 years is a difficult task. Concerning the difficulties of such a rebranding, the spokeswoman said, “We adopted a step-by-step approach in terms of the numerous implementations necessary.” Starting with less visible modifications on the back end and gradually progressing to more noticeable aesthetic changes on the front end, this was carefully designed to minimize any effect from teething and to guarantee that the customer could have an unbroken but greatly improved trading trip.

Of course, the most significant potential difficulty is that consumers have linked FXPrimus with a certain brand style throughout the previous 12 years. However, our main goals of keeping funds safe and teaching people about them haven't changed, so we think that any anecdotal or branding effect that comes from the new name will be good for us.