PURE

PURE initiated their operations in July 2013 in the Indian equity broking industry. They offers their financial services from stock broking to mutual funds. Besides, they offers various types of accounts via their trading platform. However, it is not regulated well.

Pros and Cons

Is PURE Legit?

Pure claims they keeps their traders funds in a separate account as per SEBI rules. However, there is a problem that as of now, it has not been regulated well.

What Can I Trade on PURE?

PUREs asset classes include equities, shares, debentures, warrants, coupons, bond derivatives, Initial Public Offerings (IPOs), currency derivatives, and mutual funds. There are two main types of derivative instruments: futures and options. Futures are contracts between two parties to buy or sell a fixed quantity of an asset at a specified time in the future for a predetermined price. An option is similar, but the parties are not obligated to execute the contract. These contracts are traded on the market, and the minimum value for a contract is Rs 2 lakh.

Account Type

PURE offers Demat Account, Trading Account, 2 in 1 Account, Corporate Account and NRI Account. These accounts facilitate different products and services. The general introduction of each account is as follows on the table:

PURE Fees

At PURE, the fixed price trading model means that shares are sold at a predetermined, fixed price. This price is set by the company in advance, and buyers must purchase the shares at this established price. For instance, if XYZ Industries Limited decides to issue 6,000,000 equity shares at ₹15 each, you can only buy the shares at ₹15, not at a lower price like ₹10.

PURE applies different fee structures based on the type of investor:

- Retail Individual Investor: This refers to investors who apply for or bid on securities valued up to ₹200,000.

- Non-Qualified Institutional Buyer (NQIB): This category includes investors who bid for amounts exceeding ₹200,000 and do not fall into the Qualified Institutional Buyer (QIB) category, such as High Net-Worth Individuals (HNI).

Trading Platform

PURE provides Pure-TradeOn platform, in which you can trade on your desktop, web, tablet and mobile. On their trading platform, there are five main tools, namely Radar, Reminder, Multiple Price View. Bulk Order and World Indices. It uses radar technology to track securities based on predefined parameters, similar to military applications, and provides real-time price reminders for important levels. The platform supports unlimited price views for monitoring and enables bulk ordering of multiple stocks simultaneously, either directly or through Excel files.

Deposit and Withdrawal

• Deposit:

- IMPS Transfer: Quickest method, taking about 10 minutes during market hours. Use the alphanumeric account numbers provided or, if needed, the NEFT/RTGS account numbers. Bank charges may apply.

- NEFT/RTGS Transfer: Typically takes between 2 to 10 hours. Its free at PURE Broking, but bank charges might apply.

- Instant Payment Gateway: Available through the Pure-TradeOn platform, this method provides immediate credit for a fee of Rs. 10 plus taxes, with 28 banks supported.

• Withdrawals:

For fund withdrawals, log into the BOSS system or Pure-TradeOn. Withdrawals for Equity, F&O, and currency are processed at 6:45 PM on weekdays and may take up to 24 hours to reflect in your bank account. Requests made after this time or on second and fourth Fridays will be processed on the next working day.

Education & Research

PURE provides a wealth of educational and research resources. Their platform includes market information, featuring detailed equity price analysis, up-to-date currency quotes, and additional insights. You also can use tools such as an option calculator and margin requirement calculator. Beyond these, PURE offers a blog with the latest market trends and insights, a frequently asked questions (FAQs) section for quick answers, and the knowledge center.

Customer Service

PURE supports phone, email and online messaging to contact them.

The Bottom Line

In conclusion, PURE is a financial broker who provides trading products with many variety on their one-stop trading platform with many tools offered. It is particularly suited for experienced traders who can navigate complex products and fully utilize the advanced features of the trading environment.

FAQs

Is PURE safe?

No, because it is not regulated well.

Is PURE a good for beginners?

No. First, it is not regulated. Second, the products they provides is rather complicated for beginners.

What security measures does PURE have in place to protect my funds and personal information?

They offers separate accounts for their traders.