According to new research, Millennials and Gen Z are most concerned about the future of our planet and influence others to prioritize sustainability when making investment decisions. The business expectations of Millennials and Gen Z are already changing, and resilient companies are addressing this reality by investing in sustainability, integrity, and advocacy.

Investing in sustainable products and a cohesive sustainability narrative is likely to be worthwhile as the Millennial and Gen Z become more influential as consumers and employees, growing the demand for sustainability.

According to a new survey, Millennials and Generation Z are more concerned about sustainability than brand names. These “digital natives” are actually inspiring other groups of people to be sustainable. It is also proven that consumers of all generations today are willing to spend more on sustainable products than they were two years ago.

Since 2019, the preference for sustainable brands among Generation X consumers increased by 24 percent, and the willingness to pay more for sustainable products increased by 42 percent. Consumers of all generations, from Baby Boomers to Gen Z, are now willing to spend more on sustainable products. The willingness to spend more on sustainable options was only 58 percent two years ago. Today, more than 90 percent of Gen X consumers are willing to spend 10 percent more or more on sustainable products, compared to just over 34 percent just two years ago, according to Forbes.

This clearly shows, Generation Z has consistently adhered to the sustainability values, and have also educated and influenced the generations before them.

What is Sustainable Investing？

Now lets examine more closely what “Sustainable Investing” really means.

Investors employ several strategies to build and diversify their portfolios in order to achieve financial success. Sustainable investing is an emerging trend that is changing the way that businesses and investors think about investments. Basically, Sustainable investing means “the investments made with the intention to generate social and environmental impact alongside a financial return.”

Alternate names: Ethical investing, impact investing, socially responsible investing, values-based investing.

For example, Tesla (American automotive and clean energy company) has shifted the auto industry to adopt electric vehicles, and Xylem (a large American water technology provider) is funding new systems to transport and purify water to the worlds poor.

The benefits of sustainable investing extend well beyond making the world a better place by promoting positive social change, and individuals and businesses can both benefit financially by making their investments more sustainable.

How Forex Trading Can Support Your Sustainable Investing Portfolio

Trading Forex can offer great opportunities for sustainable investors. All you need to do is be informed about where you put your money. The good news is that it can be compatible in a few different ways:

• You can invest significantly in currencies that have sustainable policies.

• It is possible to trade Forex with stocks and indices of companies with good sustainability ratings.

• Your profits can be used to finance other sustainable investments.

The best way to trade currencies is to go along with currencies in countries with a good environmental track record, and short with currencies in countries with a bad environmental record. It can be a great way to increase your portfolio without contradicting the goal of promoting sustainability.

Read 10 Things You Should Know Before You Open A Forex Account

If We have No Money, We‘ll Use Other People’s Money

So, what if one is young and broke？ Not a problem when other peoples money (OPM) is available. What draws the interest of millennials and Gen Z to the forex market is exactly because of OPM.

Despite understanding that OPM or leverage also increases risks, that is not what the young forex traders care about. It hurts more to be broke than not to try anything for a pathway to financial freedom. The philosophy of Robert Kiyosaki from “Rich Dad, Poor Dad” drove the new-age behavior and mindset regarding money.

“Saving is for losers. You cannot follow your parents rules of money. The old rules were you go to school, you get a job, you work hard, you save money and you invest for the long term. But now, the rules are reversed”. — Robert Kiyosaki

Leverage is viewed as the weapon of the wealthy. Kiyosaki separated debt into 2 categories: good debt and bad debt. Anything thats used to buy items that will not make you any money is bad debt. On the other hand, good debt is used to create more money than the debt itself.

With crazy amount of leverage being available to forex traders, why would millennials and Gen Z miss out on using such a powerful weapon？ It would then make sense that more and more digital savvy young adults will venture into forex trading as another source of income.

Millennials and Gen-Z are a big part of Forex trading trend

Millennials and Gen Z are very different from their predecessors when it comes to investing and how they intend to spend their money. It is apparent that technology plays a significant role in how these two generations view technology, behave at work, and identify opportunities in the digital age. Among the investment opportunities that have gained traction in recent years and that the new generation is most familiar with, is Forex trading. Heres why!

Bigger Risk-Takers

Several new age investors seemed willing to take more risks than older generations who prefer long-term investments. Approximately 49% of Gen Z investors said they would only invest their money in the short run, or for a period of two to five years. About 40% of Gen Zers and Millennials check their investments every day, while only about 20% Gen Xers and Boomers conduct daily check-ins.

Given the fact that the Forex market is highly volatile, easy to access, and sensitive to global conditions, it is not surprising that millennials and Gen-Z will explore the Forex market and try to capitalize on it.

Opening a Forex account requires relatively little money to get started, yet offers the chance to make substantial returns, so it is no surprise that youth invest and trade relatively earlier than previous generations. Since they are often described as generations of instant satisfaction, strategic and tactful Forex trading can provide the satisfaction they need if market activity is favorable.

Time to bid farewell to the typical 9–5 job

With inflation soaring high, and wages failing to keep up, millennials and Gen Z can no longer be bothered about just saving from measly 9-to-5 wages. What is the meaning of working hard, when even working hard does not produce the kind of wealth to reasonably sustain the lifestyle desired？

The answer lies in building a pathway towards financial freedom.

Choose Your Path, or Your Path Shall be Chosen

“If you do not choose to work on financial freedom, you are on the road to poverty.”

That mindset became even more apparent with the global pandemic, the economy crashes and rise since year 2020 to date. People simply no longer believe in job stability, and instead have turned to taking risks in order to build a better life.

Almost every member of the millennial and Gen Z community has been exposed to financial markets of some kind.

• 73% Gen Z and 66% millennials owned stocks

• 43% of Forex traders are individuals aged 25–34 years

• 83% of millennial millionaires hold cryptocurrencies

• Individual NFT creators have generated 6-figure in USD via a single NFT sale

Gen-Z and Millennials are smart investors. They want to be their own bosses. As social media has become a means of learning from, emulating, and showcasing success, wealth creation is becoming an everyday activity for many people. The new-gen investors are shattering the societal constructs and preconceptions down as the hyper-connected world offers unprecedented volumes of knowledge at the fingertips 24/7.

Being some of the most enterprising individuals of our society, the millennial generation and the Gen Z generation are now creating a whole new generation of traders. Investing and trading have also become more popular with the rise of ‘side hustles,’ freelancing, and outsourcing. As individuals strive for greater reward and flexibility in their working lives, technology has been an enabling force behind all of these. In fact, many companies have begun to break away from the typical 9 to 5 work schedule.

Gig workers, Freelancers need to save

According to the ADP Research Institute, there are 6 million more gig workers today than a decade ago. Upwork released a survey revealing that some companies have begun hiring more remote freelancers in the wake of the CAVID-19 pandemic. However, gig work didn‘t often provide them with a fixed sum and didn’t provide them with any perks compared with regular employees. A survey shows that only 16% of independent gig workers have retirement savings.

If youre willing to get a gig career, you have no choice but to save your money and trade it or invest it to prevent going bankrupt.

Original Article: Millennials and Gen Z: How the New Generation Invest？

Disclaimer: This post is from Aximdaily and it is considered a marketing publication and does not constitute investment advice or research. Its content represents the general views of our editors and does not consider individual readers personal circumstances, investment experience, or current financial situation.