WIKIFX REPORT: VANTAGE LAUNCHES SOCIAL TRADING PLATFORM, V SOCIAL

Going by the name of V Social, the social network greatly enhances the multi-asset trading platform for retail and professional traders as Vantage hopes the new solution, built using the proprietary technology of Pelican Trading, will attract new market entrants to its platform, expanding their customer base and increasing overall trading activity.

V Social allows beginner traders to subscribe to and copy the signals of expert traders, who in return benefit from increased status and a portion of profits.

Shunyu Li, Head of Sales and Marketing at Vantage, commented: “Social and copy trading is booming across the financial industry, with features like commenting, resharing and liking posts rendering it intuitive for an influx of next-gen, digital native traders. It‘s also beginning to be embraced by more established traders looking for their next trade idea. We’re thrilled to be now able to offer social trading capabilities to new and existing clients in partnership with such an esteemed and established brand as Pelican.”

David Shayer, Chief Executive Officer of Vantage UK, added: “Following our rebranding last year, Vantage was the fastest growing broker in the UK. Wanting to keep up that momentum, we identified that the thousands of young, ambitious traders newly entering the space post-pandemic represented a huge opportunity. We have long believed that the trading world should be more accessible – not just for experienced traders – and were thrilled to discover a like-minded partner in Pelican. We are now able to offer existing, new and soon-to-be clients a user-friendly, all-in-one platform on which they can execute traders, copy and learn from some of the worlds best investors, and contribute to a growing community of energised, innovative traders.”

Earlier last year, ‘Vantage FX’ has become ‘Vantage’ to reflect the culmination of its extensive business transformation. The rebranding showed that the Australia-headquartered company has evolved into an all-encompassing, global financial services provider.

At the time, Vantage said the new corporate name better encompass what it does, as it broadens its reach beyond retail FX trading to become a multi-asset provider. The brokerage firm currently offers CFDs on Forex, Indices, Shares, Commodities, and Cryptocurrencies.

Vantage also cited the reason for the amendment as an attempt to further accelerate business development in new financial fields to serve clients with a global presence.

Earlier this month, Vantage launched MT5 in a major milestone for the FX and CFD broker. The MT5 terminal was imperative to increase the base of assets and products into the platform, in order to accommodate its entire client base.

Also this month, Vantage launched a global ESG (Environment, Social, and Governance) programme, the international multi-asset broker announced.