OpenAI says Robinhood's tokens aren't equity in the company

• OpenAI said it did not partner with Robinhood on the tokens and emphasized no equity transfer was approved.
• Robinhood unveiled the tokens at a Cannes product event, sending its stock to a new all-time high.
• The promotion offers 5 euros worth of tokens to EU users, though U.S. users remain excluded due to regulatory barriers.

OpenAI is distancing itself from Robinhood's latest crypto push after the trading platform began offering tokenized shares of OpenAI and SpaceX to users in Europe.

“These 'OpenAI tokens' are not OpenAI equity,” OpenAI wrote on X. “We did not partner with Robinhood, were not involved in this, and do not endorse it.”

The company said that “any transfer of OpenAI equity requires our approval — we did not approve any transfer,” and warned users to “please be careful.”

Robinhood announced the launch Monday from Cannes, France, as part of a broader product showcase focused on tokenized equities, staking, and a new blockchain infrastructure play. The company's stock surged above $100 to hit a new all-time high following the news.

“These tokens give retail investors indirect exposure to private markets, opening up access, and are enabled by Robinhood's ownership stake in a special purpose vehicle,” a Robinhood spokesperson said in response to the OpenAI post.

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Robinhood offered 5 euros worth of OpenAI and SpaceX tokens to eligible EU users who signed up to trade stock tokens by July 7. The assets are issued under the EU's looser investor restrictions via Robinhood's crypto platform.

“This is about expanding access,” said Johann Kerbrat, Robinhood's SVP and GM of crypto. “The goal with tokenization is to let anyone participate in this economy.”

The episode highlights the dynamic between crypto platforms seeking to democratize access to financial products and the companies whose names and equity are being represented on-chain

U.S. users cannot access these tokens due to regulatory restrictions.