eToro Deputy CEO Hedva Ber Files to Sell $4 Million in Company Shares

eToros post-IPO lockup period has officially ended — and senior executives are beginning to cash in.

FNG has learned through recent U.S. regulatory filings that Hedva Ber, Global COO and Deputy CEO of the multi-asset brokerage eToro, has filed to sell roughly $4 million worth of company shares.

The planned sale marks the first major insider transaction following eToros May 2025 IPO, which included a 180-day lockup restricting senior management from offloading their holdings. With the lockup now expired, executives are free to monetize a portion of the equity awards granted during their tenure.

First Executive Sale Post-IPO

According to the filing, Ber intends to sell 94,000 eToro shares, all of which she acquired through the companys Employee Stock Option Plan (ESOP).

Breakdown of the shares acquired:

• 16,000 shares in 2021, shortly after she joined eToro
• 78,000 shares in 2023

eToro‘s IPO prospectus indicates that Ber held approximately 125,000 shares at the time of the company’s listing, meaning the sale represents a significant — though not total — liquidation of her ESOP-based holdings.

The transaction will be executed through Oppenheimer & Co., according to the filing.

More Executive Share Sales Expected

Market observers expect additional eToro leadership members to follow Ber‘s move in the coming months. With eToro’s valuation fluctuating since going public, insiders may take advantage of recent price recoveries to secure liquidity.

Stock Performance Since IPO

eToro shares (NASDAQ: ETOR) currently trade at $41.88, down around 19% from their $52 IPO price. Despite this decline, the stock has seen a rebound of more than 10% over the past month, climbing back from early November lows — a window that may be motivating insiders to take profits.

What This Means for Investors

Insider stock sales don‘t necessarily signal reduced confidence in a company’s future, and can often reflect routine personal financial planning. Still, this marks the first notable insider sale since eToro‘s public market debut, and traders will be watching closely for further filings from the fintech firm’s upper ranks.